Category Archives: portfolio

bridge bay portfolio

NEW IN PORTFOLIO: BRIDGE BAY RESORT COLLATERAL

As a designer, there’s creativity that comes from every project. With a established logo set and identity, how do you shift collateral in a fresh direction, while honoring the existing integrity of what has been established? This project forced me to think outside of the box and some beautiful items were made.

Keep reading for the latest addition to the portfolio after the jump!

bridge bay resort collateral Inspired by an old school Americana vibe, vintage scout patches, and national park posters, this identity features illustration, hand drawn icons, and honors the stunning showpiece in the distance, Mt. Shasta.

Like what you see? We are currently booking clients for Fall 2017 and Spring 2018. Contact us and let’s work together!

new work in portfolio- the mcconnell foundation-01

New Work In Portfolio: The McConnell Foundation

There comes a time in life where you have a full circle moment. This project was one of those moments for me. Over a year ago, I started a business filled with hope and optimism. Due to unforeseen events, 6 months later I was forced to close that business and was absolutely devastated. I have put my heart and soul into it. Believing in the future of Redding and revitalizing downtown, I didn’t know that a year later I would be allowed to collaborate on a project with an absolute dream client. When the call came to work for The McConnell Foundation, I jumped at the opportunity. Sometimes when you trust that it’s all going to work out, beauty truly comes from ashes. This project became deeply personal as I poured my life into it over the past month.

Today we’re taking you behind the design process as we share the new work in our portfolio for The McConnell Foundation.

Keep reading for the full process after the jump!

moodboard

Moodboard

Inspired by the surroundings and texture of The McConnell Foundation, we focused on woods, greens, and a natural palette. It’s currently popular, but on point with their existing identity as we created an additional identity for the event. We love the plays of transparency, overlays, and simple hand lettered marks within the moodboard. It provided strong direction for the final identity and was well loved by the client. (The McConnell Foundation is a private independent foundation located in Redding, California.  As a Northern California broad-based funder, grants are awarded to 501(c)(3) nonprofit organizations, public education, and government entities. They are behind many of the stunning landmarks in Redding, the Land bridge in Yosemite, and are beginning to issue grants abroad.)

mcconnell foundation rough logos

Rough Logos

These were 5 of the logo options presented to the client. Our final logo choice had movement, a contrast with flat and 3D forms, solid shapes and bold use of line. Playing with layovers over foliage images there was depth added to the mark.

Collateral

When creating collateral for this event, I wanted to create something that was stunning, valuable, and truly showed belief in Downtown Redding. I didn’t want to be limited to simple typography, but rather embrace the idea of a historic line drawing with the contrast of type within the identity and adding a stroke, giving it a hand lettered feel. By adding landmarks throughout Redding, it reminded of what is going well, speaking of hope and future in the people of Redding.

If you’ve ever been in Redding, you know our natural resources are stunningly beautiful. Each attendee to the event received a note stack placed on a birch plywood backer with a matte black brad. It was an updated take on the foundation’s interior and stunning environment they’ve built at Lema Ranch. The wooden texture added permanence and weight to the stack.

Are you a business looking to build out your brand, have the largest impact and step up your game? We currently have client openings for the fall. We’d love to hear from you!

Contact us here.

 

 

 

holiday magazine

It’s Here! Glisten and Grace Holiday Magazine

With December finally here, I can’t wait  to roll out this year’s holiday content today. This year, you’ll find the best ideas from Glisten and Grace in the form of a holiday magazine. Consider it a gift from me to you! With DIYs, healthy holiday recipes, capsule wardrobes, and gift guides, it has fresh ideas perfect for the holiday season.

Click for the full magazine after the jump!

See something you love? This magazine is interactive.
Here’s how to use it:

Hover over any images and you will find all the sources.
Love any of the ideas you see? Make sure to share them on social media.
Want to refer to the magazine for reference? Make sure to download the full issue.

Merry Christmas and a most happy holidays to you!

xo,
Melissa

portfolio wind and word identity

NEW WORK IN PORTFOLIO: WIND + WORD IDENTITY

The latest edition to the portfolio is an ongoing project. This identity will carry to the client’s website, printed materials, and social media strategy. I met Mike and Sue on a Sunday morning. A lovely couple who team together in business and ministry. What started as happenstance has evolved into a beautiful journey, the ebb and flow of updating timeless truth and bringing with it classic design. A non-profit and ministry based out of Redding, CA, coupling encountering God through the timeless message of scripture. With a moodboard full of natural tones, pops of blue, and texture, we knew we were on the same page as I began to develop the mark.

Keep reading for the finished product after the jump!

portfolio wind and word identiy

How do you say wind and word in concept rather than in literal terms? Our concept focused on movement, cohesion within the mark, and smart type contrast. Playing with fonts, a focus on ampersand treatment, and intentional use of a grid were high priorities within this mark. While developing the logo, we took note of how the mark would be used across multiple platforms, from print to social media to web.

portfolio wind and word

With everything approved, we’re moving onto the collateral for this rollout. Knowing our alternate marks and textures are set, I’m excited to see the applications unfold as time goes on. My favorite part of seeing every project? When all the pieces are placed together on the web. Next stop? Manual redesigns, book covers, and book layouts.

Like what you see? I’m currently onboarding clients for the remainder of the year. Contact me here and let’s get started on your project!

 

mimi grace dinner suite

New Work in Portfolio: Mimi Grace Stationery Suite

Bringing cleaning eating and a modern farmhouse vibe to Redding, a husband and wife are bringing great food and community to a new restaurant. Scheduled to open in November of this year, I partnered with Mimi Grace to design and style a recent dinner party. Bringing together friends and family, we celebrated the evening as we sampled menu items for the opening. This paper suite combines clean black and white with slight touches of kraft paper. Unlike bridal suites, this suite is simple, minimalist, and gives ode to the restaurant in a fresh concept. (We firmly believe modern farmhouse can be said without shiplap and jars everywhere.)

Keep reading for the full details on this suite after the jump!

mimi grace dinner

Keeping things balanced we decided on four simple pieces to anchor each place setting and convey their message for the evening. Using repeated icons and smart type contrast, the suite is cohesive and modern. With the simple touch of a miniature clothespin and a postcard with the image of a foggy farmhouse, the suite came together with ease and gave the night a semi-formal vibe.

mimi grace dinner

For the place cards, we used kraft paper with slits for a fresh sprigs of rosemary, adding an additional moment of greenery to anchor the place setting.

Check back tomorrow for the full styling details of the dinner.

Like what you see? Ready to make the investment in your business and create a brand that stands out among the competition? I’m currently onboarding design clients in the fall and would love to work with you. Contact me here.