As a designer, there’s creativity that comes from every project. With a established logo set and identity, how do you shift collateral in a fresh direction, while honoring the existing integrity of what has been established? This project forced me to think outside of the box and some beautiful items were made.
Keep reading for the latest addition to the portfolio after the jump!
There comes a time in life where you have a full circle moment. This project was one of those moments for me. Over a year ago, I started a business filled with hope and optimism. Due to unforeseen events, 6 months later I was forced to close that business and was absolutely devastated. I have put my heart and soul into it. Believing in the future of Redding and revitalizing downtown, I didn’t know that a year later I would be allowed to collaborate on a project with an absolute dream client. When the call came to work for The McConnell Foundation, I jumped at the opportunity. Sometimes when you trust that it’s all going to work out, beauty truly comes from ashes. This project became deeply personal as I poured my life into it over the past month.
Today we’re taking you behind the design process as we share the new work in our portfolio for The McConnell Foundation.
Keep reading for the full process after the jump!
The latest edition to the portfolio is an ongoing project. This identity will carry to the client’s website, printed materials, and social media strategy. I met Mike and Sue on a Sunday morning. A lovely couple who team together in business and ministry. What started as happenstance has evolved into a beautiful journey, the ebb and flow of updating timeless truth and bringing with it classic design. A non-profit and ministry based out of Redding, CA, coupling encountering God through the timeless message of scripture. With a moodboard full of natural tones, pops of blue, and texture, we knew we were on the same page as I began to develop the mark.
Keep reading for the finished product after the jump!
Bringing cleaning eating and a modern farmhouse vibe to Redding, a husband and wife are bringing great food and community to a new restaurant. Scheduled to open in November of this year, I partnered with Mimi Grace to design and style a recent dinner party. Bringing together friends and family, we celebrated the evening as we sampled menu items for the opening. This paper suite combines clean black and white with slight touches of kraft paper. Unlike bridal suites, this suite is simple, minimalist, and gives ode to the restaurant in a fresh concept. (We firmly believe modern farmhouse can be said without shiplap and jars everywhere.)
Keep reading for the full details on this suite after the jump!
This project is one that I’m beyond excited to share with the world! A labor of love, this is the process behind branding for the event WORK Break. WORK Break is a different kind of event. The desire is to gather creatives and bring great things to the NorCal community. More than anything, it is about building collaborations and encouraging fellow creatives in their craft, making us all better at what we do, and this little town better place. For the identity, the sky was the limit.
Keep reading about the creative process and collateral after the jump!