As a designer, there’s creativity that comes from every project. With a established logo set and identity, how do you shift collateral in a fresh direction, while honoring the existing integrity of what has been established? This project forced me to think outside of the box and some beautiful items were made.
Keep reading for the latest addition to the portfolio after the jump!
There comes a time in life where you have a full circle moment. This project was one of those moments for me. Over a year ago, I started a business filled with hope and optimism. Due to unforeseen events, 6 months later I was forced to close that business and was absolutely devastated. I have put my heart and soul into it. Believing in the future of Redding and revitalizing downtown, I didn’t know that a year later I would be allowed to collaborate on a project with an absolute dream client. When the call came to work for The McConnell Foundation, I jumped at the opportunity. Sometimes when you trust that it’s all going to work out, beauty truly comes from ashes. This project became deeply personal as I poured my life into it over the past month.
Today we’re taking you behind the design process as we share the new work in our portfolio for The McConnell Foundation.
Keep reading for the full process after the jump!