Over the years through the Internet, we’ve found celebrity and significance in the feeds and scrolling that fill our days. As I look to inspiration, pattern, and creativity that fills our days, there’s a necessary purpose and meaning that comes to the surface. For many creatives, we quickly realized focusing on impact is the best solution. With this comes algorithms, a need to increase following, raise a tribe, and boost engagement. As our networks increase, so does our influence. It’s all done in the name of impact.
When it comes to branding, there are many components. Above all else, names, logos, and typography are the containers for your message and your story. As you start a business, there are many components and questions to navigate. Today we decided to share a bit of the process of naming and developing brands prompted by a dialogue from our workshop last week. If you’ve wondered how to get started and find yourself stuck, these are some great questions that will jumpstart your creativity as you name your business.
Keep reading for our five tips after the jump!
When it comes to managing and running your own business, there are countless lessons I have learned. When I graduated running my own business was the last thing on my mind. I saw design as an additional skill set I was good at, but I was far more concerned about finding a job as a pastor than I was about numbers, sales, and setting my own hours. Two years later life had taken a few surprises and here I was, a 1099 designer for a company. How would I grow my business? What did taxes look like? Where would I even begin? Simple day in and day out tasks have learning curves. In a perfect world, I would love to focus solely on content creation, art direction, and clients. In reality my days are filled with emails, pitches, media kits, contracts, invoices, and bookkeeping. How do you keep moving forward? I love dreams and putting action steps to them. Meet the blog business plan.
Every year I sit down and write a business plan for the blog. This includes collaborations, ways to have passive income, and engagement goals. By writing things down I have a solid idea of what I’m going to do and direction each and every year.
Are you looking to start a blog? Wonder what it takes to find your readers and turn a blog into a business?
Keep reading for the full how-to after the jump!
When I started the blog over 2 and a half years ago it started as a hobby, a creative space to freely express anything my heart desires. Today, it has evolved to a the online platform for my business, building it into a full-time design studio. Starting out as a blog that only few read, I now have a part-time employee. While it allows the word “blogger” to be added to the resume, it hasn’t been arbitrary or an online journey. It has been fun a lot of hard work.
Today, we are pulling back the curtain and letting you in behind the scenes, answering the question, “How do we make blog posts?”
As a creative, there’s always something to say. Something from deep within that our hearts and minds long to articulate our voice and put in form. Where symbols and letters collide to make words, formed into paragraphs that bring meaning our days. For some of us, we have dreams of writing, books that have been on our mind for years. For others, well we plainly hate writing. What started out as dreading writing assignments in primary school, has lead to a lack of confidence with the written word. It’s an inevitable facet of life, but one you dread. Whether it’s Instagram descriptions, drafting emails, or sending out a Christmas card update, any time someone mentions writing you’d rather go to the dentist. Like it or not, writing is part of our daily lives.
Here are a few things we’ve learned over the past two years that are vital when it comes to writing.